The Basics of Text Messaging Campaigns and How to Launch Your Own
I recently implemented a green screen algorithm for my Chalktalk presentation software. This will allow me to give Chalktalk lectures with arbitrary backdrops. We got ourselves a big green backdrop just for doing this kind of research. But I find it cumbersome to carry my laptop over to that part of the lab and position myself in front of that green screen every time I want to test my software. Fortunately it turns out that my old friend Gumby is exactly the right color. It works like a charm — and the set- up is extremely portable.
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No, this is a fairly specific quest, driven by an ongoing conversation with a well-known retail client of ours about a proposal we put to them a while ago. A proposal to put QR codes on the packaging of various items and linking it to something that provides some real customer value: a recipe guide, for example, and perhaps one that highlights the locations in-store in the store you happen to be inside right now, when scanning that code of all the ingredients necessary? Have these competitors done it well? But the call-to-action is not powerful, emotive.. Lessons for marketers..
